Pjur: the story behind a brand that takes intimacy seriously

By Simone from Happytoys

Some brands you come across once and then suddenly you see them everywhere. Pjur is definitely one of those for me.

If you are looking for a good lubricant at Happytoys, you will likely come across the name Pjur very quickly. And that’s no surprise. Pjur has now grown into an international brand with a large assortment of lubricants and intimate care products.

But what appeals to me most is the story behind the brand. Because Pjur didn’t just start with a few bottles of lubricant. The brand was founded based on a clear idea: intimacy should be pleasant, comfortable, and free from unnecessary taboos.

And that idea is still at the heart of everything Pjur does.

How did Pjur originate?

The story of Pjur begins in 1995.

Back then, silicone-based lubricants were not at all common. Pjur launched pjur ORIGINAL: a silicone-based lubricant that, according to Pjur, was the first of its kind. The big advantage was its long-lasting smoothness, meaning you didn't have to keep reapplying lubricant.

That turned out to be a bullseye.

What started as one product grew in the following years into a complete range for different forms of intimacy.

The Pjur collection now consists of more than 60 premium intimate products, including water- and silicone-based lubricants, products for stimulation, and products focused on delaying an orgasm.

And what I find beautiful is: the fundamental idea has never really changed.

Quality first.

From one lubricant to a complete range

The success of pjur ORIGINAL ensured that Pjur continued to develop.

Pjur ORIGINAL – the classic

If you know one Pjur product, there is a good chance it is pjur ORIGINAL.

This silicone-based lubricant is known for its long-lasting effect and is suitable for long intimate moments and massages. Pjur itself calls it one of the most iconic products in the brand's history.

At Happytoys, you will find Pjur Original in various sizes.

And honestly? This is one of those products where, after using it once, you understand why it has been around for so long.

Pjur AQUA: the water-based alternative

Not everyone wants to use a silicone lubricant.

That is why Pjur launched the AQUA line in 2001: a premium water-based lubricant.

A water-based lubricant has a different character than a silicone variant. It feels light, is easy to wash off, and is a popular choice for daily use.

For many people, water-based is also a nice choice when they are looking for a lubricant that works well with different types of sex toys.

Pjur BACK DOOR: specially developed for anal sex

In 2007, Pjur introduced the BACK DOOR series.

With this, the brand addressed a very specific need: a lubricant suitable for anal sex. Because the anus does not naturally produce its own lubrication, sufficient lubricant is extra important during anal sex.

The BACK DOOR line now consists of various products, including silicone- and water-based variants.

At Happytoys, for example, we have the Pjur Back Door line for those specifically looking for a product for anal use.

My tip from Simone

Never be too stingy with lubricant during anal sex.

A little extra is usually much more pleasant than too little. And above all, listen to your body. Sex should be enjoyable and not painful.

Pjur med: attention to sensitive skin

Another important step in the history of Pjur came in 2010, when the Pjur med series was introduced.

This line was developed with people with very sensitive skin and sensitive mucous membranes in mind.

That fits well with Pjur's philosophy: looking not only at pleasure but also at comfort, quality, and safety.

Because especially with products you use on such a sensitive part of your body, you want to know what you are using.

But Pjur makes more than just lubricant

Although Pjur is primarily known for lubricants, the range has expanded considerably over the years.

Think, for example, of:

Lubricants

From silicone-based to water-based and various specialized variants.

Intimate care

Products aimed at caring for and hydrating intimate skin.

Stimulation

Pjur has several products that can support sexual stimulation.

Delay products

For men who want to delay their orgasm longer, Pjur has developed special products.

Products for specific preferences

From anal care to products for various sexual preferences and forms of intimacy.

The current range thus reflects exactly how different sexuality can be. There isn't one product that works for everyone.

The philosophy of Pjur: quality without compromise

And that brings us, in my opinion, to the most interesting part.

What does Pjur actually stand for?

According to Pjur, the brand is all about improving people's sex lives and quality of life. The brand wants to help people discover their sexuality, experience pleasure, and feel freer in their intimate lives.

In doing so, quality and safety are central.

Pjur states that the products are manufactured in Germany and that the brand is constantly working on development, innovation, and quality improvement.

That is an important difference to me.

A lubricant might be just a small bottle in your nightstand, but it comes into direct contact with a very sensitive part of your body.

You don't want to compromise on quality there.

'Feel the Real'

The current slogan of Pjur is:

Feel the Real

And actually, I find that a very fitting slogan.

Because ultimately, sex is not about complicated tricks or perfect pictures.

It's about feeling.

About touching.

About discovering.

About pleasure.

And sometimes just about lying in bed together without having to go anywhere.

With its products, Pjur tries to help with exactly that: ensuring intimacy becomes more comfortable and enjoyable.

Pjur and respect for sexuality

What I also find beautiful about the development of the brand is that Pjur does not try to tell sexuality how it "should be."

In a recent discourse on brand values, Pjur emphasizes that respect, openness, and acknowledging the different ways people experience their sexuality are part of the brand's identity. According to Pjur, that goes back to the company's early years.

I personally find that important.

Sexuality is different for everyone.

What you love, someone else might not find interesting at all. And vice-versa.

There is no right or wrong as long as it happens with mutual consent, respect, and attention to each other's boundaries.

Why we love offering Pjur at Happytoys

At Happytoys, we naturally don't just look at the name on the packaging.

We want to offer products we stand behind ourselves.

Pjur fits well with that.

The brand now has 30 years of experience, a massive international presence, and a range that goes much further than just a standard bottle of lubricant.

From the classic pjur ORIGINAL to pjur AQUA, pjur BACK DOOR, pjur med, and various specialized products: there is a Pjur product to be found for many different wishes.

And in the meantime, the brand continues to innovate.

Which Pjur product suits you?

That might be the most fun question.

Are you looking for a long-lasting silicone lubricant? Then Pjur Original is a logical place to start.

Do you prefer a water-based lubricant? Then look at Pjur Aqua.

Are you looking for something special for anal sex? Then the Back Door series is interesting.

Do you have sensitive skin? Then Pjur med is definitely worth looking at.

And do you just want to discover what exists? Then you can naturally browse through the assortment at your own pace.

👉 View all Pjur products at Happytoys

My favorite Pjur thought

As Simone, I would actually like to keep it very simple.

You don't need to make sexuality complicated.

You also don't always need to be looking for the next big orgasm or the latest sex toy.

Sometimes a good lubricant is all you need to make something that is already enjoyable, even better.

And that is perhaps exactly why a brand like Pjur has been around for so long.

You notice good quality.

You feel it.

And ultimately, that is exactly what intimacy is all about.

Feel the Real.

Love,

Simone ❤️
Happytoys.nl – better Happy than Easy